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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

By

Dilya Abushayeva

AI Agents for CMOs: Getting Started, Strategy Blueprint, Best Tools

By

Dilya Abushayeva

Marketing Budget

2026 Marketing Budget: A CMO’s Guide to Frameworks, Benchmarks, and Projection Models

By

Dilya Abushayeva

Should CMOs Report to Sales? 5 Things to Consider When Reporting to a CRO

By

Dilya Abushayeva

The Next 5 Years of AI in Digital Marketing: SEO, Paid Media, and Social

By

Dilya Abushayeva

The CMO’s GTM Dilemma. Who Really Owns Go-To-Market Strategy?

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Dilya Abushayeva

Marketing Teams of the Future: CMO’s Guide to Leveraging AI to Build Strategy, Optimize Efficiency and Drive Growth.

By

Dilya Abushayeva

Marketing Leadership by the Numbers: 5 Most Overlooked CMO Metrics

By

Dilya Abushayeva

CMO Career Setback: Rebuilding Confidence and Career Success After Being Laid Off or Fired

By

Dilya Abushayeva

On Demand Videos

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Mastering Salary Negotiation and Understanding Current Compensation Benchmarks

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Managing Board Expectations: Top 5 Strategies for CMOs to Nail Every Board Meeting

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Navigating Difficult Conversations and Decision-Making Discussions with Diplomacy and Lasting Impact

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Drive More Demand in 2025: B2C Campaign Examples We Can All Steal From

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“10 Things I Learned When Becoming a CMO” with Bart Molenda, CMO at HelloFresh

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2025 Marketing Playbook: Top 5 Marketing Opportunities for CMOs to Generate Demand

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SOAR to Success on LinkedIn: How to Get Employers Reaching Out to You

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Marketing Budget Planning for 2025: Proven Frameworks and Benchmark Insights

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Balancing AI and Emotional Intelligence in 2025