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The CMO’s GTM Dilemma. Who Really Owns Go-To-Market Strategy?

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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The Impact of AI in Digital Marketing in the Next 5 Years: SEO, Paid, Social

Explore how AI is transforming digital marketing, from SEO and paid media to social, and learn what trends & tools marketers should watch for in the next 5 years.

Mastermind CMO: Test Ideas, Voice Concerns, Receive Feedback

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Articles

The CMO’s GTM Dilemma. Who Really Owns Go-To-Market Strategy?

By

Dilya Abushayeva

Marketing Teams of the Future: CMO’s Guide to Leveraging AI to Build Strategy, Optimize Efficiency and Drive Growth.

By

Dilya Abushayeva

Marketing Leadership by the Numbers: 5 Most Overlooked CMO Metrics

By

Dilya Abushayeva

CMO Career Setback: Rebuilding Confidence and Career Success After Being Laid Off or Fired

By

Dilya Abushayeva

Mastering Salary Negotiation: How CMOs & Senior Marketing Leaders Can Secure the Pay They Deserve

By

Dilya Abushayeva

5 Ways CMOs Can Build Trust and Prove Marketing’s Value to the Board

By

Dilya Abushayeva

Mastering the Art of Difficult Conversations: Strategies for Marketing Leaders

By

Dilya Abushayeva

Why Playing It Safe Is Killing Your B2B Marketing—and What to Do Instead (With B2C Examples We Can Steal From)

By

Dilya Abushayeva

10 Things I Learned When Becoming a CMO with Bart Molenda, CMO at HelloFresh

By

Dilya Abushayeva

On Demand Videos

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CMO’s Role in a Go-To-Market Strategy Exercise: Aligning with the C-Suite Team

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Marketing Teams of the Future: CMO’s Guide to Leveraging AI to Build Strategy, Optimize Efficiency and Drive Growth.

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Marketing Leadership by the Numbers: 5 Most Overlooked CMO Metrics

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CMO Career Setback: Rebuilding Confidence and Career Success After Being Laid Off or Fired

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Mastering Salary Negotiation and Understanding Current Compensation Benchmarks

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Managing Board Expectations: Top 5 Strategies for CMOs to Nail Every Board Meeting

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Navigating Difficult Conversations and Decision-Making Discussions with Diplomacy and Lasting Impact

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Drive More Demand in 2025: B2C Campaign Examples We Can All Steal From

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“10 Things I Learned When Becoming a CMO” with Bart Molenda, CMO at HelloFresh