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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

Mastering Salary Negotiation: How CMOs & Senior Marketing Leaders Can Secure the Pay They Deserve

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Dilya Abushayeva

5 Ways CMOs Can Build Trust and Prove Marketing’s Value to the Board

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Dilya Abushayeva

Mastering the Art of Difficult Conversations: Strategies for Marketing Leaders

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Dilya Abushayeva

Why Playing It Safe Is Killing Your B2B Marketing—and What to Do Instead (With B2C Examples We Can Steal From)

By

Dilya Abushayeva

10 Things I Learned When Becoming a CMO with Bart Molenda, CMO at HelloFresh

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Dilya Abushayeva

2025 Marketing Playbook: Top 5 Marketing Opportunities for CMOs to Generate Demand

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Dilya Abushayeva

Marketing Budget

Marketing Budget Planning for 2025: Proven Frameworks and Benchmark Insights

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Dilya Abushayeva

How to Navigate the Complexities of C-Suite Relationships as a CMO

By

Dilya Abushayeva

Marketing to Gen Z: What Every CMO Needs to Know

By

Dilya Abushayeva

On Demand Videos

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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

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AI Agents for CMOs: Getting Started, Strategy Blueprint, Best Tools

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2026 Marketing Budget: CMO’s Guide to Frameworks, Benchmarks and Projection Models

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Should CMOs Report to Sales? 5 Things to Consider When Reporting to a CRO

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The Impact of AI in Digital Marketing in the Next 5 Years: SEO, Paid, Social

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CMO’s Role in a Go-To-Market Strategy Exercise: Aligning with the C-Suite Team

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Marketing Teams of the Future: CMO’s Guide to Leveraging AI to Build Strategy, Optimize Efficiency and Drive Growth.

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Marketing Leadership by the Numbers: 5 Most Overlooked CMO Metrics

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CMO Career Setback: Rebuilding Confidence and Career Success After Being Laid Off or Fired