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9
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Career Tips

The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

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Dilya Abushayeva
Marketing Strategist. Founder of Mavuus.

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Articles

8
min
reading
Career Tips

Common Interview Mistakes and Best Practices to Land Your Next Executive Marketing Role

By
Dilya Abushayeva
3
min
reading
AI

How Marketing Leaders Can Balance AI and Emotional Intelligence in 2025

By
Dilya Abushayeva
10
min
reading
CMO Insights

The CMO-CFO Relationship: Learning Finance, Creating Synergies, and Negotiating Budgets

By
Dilya Abushayeva
8
min
reading
CMO Insights

The CMO-CEO Relationship: 5 Dos & Don’ts

By
Dilya Abushayeva
12
min
reading
Marketing ROI

Maximizing Return on Marketing Investment: Best Practices and Benchmarks for CMOs

By
Dilya Abushayeva
5
min
reading
Marketing KPI

What VCs Really Want to See in Your Marketing KPIs

By
Dilya Abushayeva
5
min
reading
Marketing Team

How to Scale Your Marketing Organization Structure (From Startup to Enterprise)

By
Dilya Abushayeva
4
min
reading
Marketing Attribution

How to Master Marketing Attribution: Insights from Top CMOs

By
Dilya Abushayeva
3
min
reading
Marketing Tech

How to Build a Winning Marketing Tech Stack (on a Budget)

By
Dilya Abushayeva

On Demand Videos

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Mastering Salary Negotiation and Understanding Current Compensation Benchmarks

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Managing Board Expectations: Top 5 Strategies for CMOs to Nail Every Board Meeting

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Navigating Difficult Conversations and Decision-Making Discussions with Diplomacy and Lasting Impact

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Drive More Demand in 2025: B2C Campaign Examples We Can All Steal From

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“10 Things I Learned When Becoming a CMO” with Bart Molenda, CMO at HelloFresh

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2025 Marketing Playbook: Top 5 Marketing Opportunities for CMOs to Generate Demand

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SOAR to Success on LinkedIn: How to Get Employers Reaching Out to You

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Marketing Budget Planning for 2025: Proven Frameworks and Benchmark Insights

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Balancing AI and Emotional Intelligence in 2025