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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

How to Land Your Next CMO Job

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Elmira Abushayeva

Influencer Marketing

How to Unlock the Power of B2B Influencer Marketing for Your Brand

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Dilya Abushayeva

How to Maximize ROI in Branding and Content: Strategies for CMOs and Marketing Leaders to Win Executive Buy-In

By

Elmira Abushayeva

How AI is Shaping the Future of Marketing Leadership: A Guide for Today’s CMOs

By

Dilya Abushayeva

On Demand Videos

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Common Interview Mistakes and Best Practices to Get Your Next Role

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Stop Fighting, Start Winning: Measuring the Success of CMO and CRO Alignment

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Venture Capital Perspective on Marketing KPI Benchmarks

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CMO and CFO Relationship: Learning Finance, Creating Synergies, Negotiating Funds

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Marketing to and Managing Gen Z’s: Expectations, Behavior, Psychographics

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Marketing in Finance Terms: Get That Budget Approved Every Single Time

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Managing C-Suite Expectations: Driving Growth & Building Strategic Alliances

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Marketing Attribution: Benchmarks, Definition and How to Measure

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Marketing Tech Stack - The Foundation, The Necessities and The Nice-to-Haves