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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

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Dilya Abushayeva

AI Agents for CMOs: Getting Started, Strategy Blueprint, Best Tools

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Dilya Abushayeva

Marketing Budget

2026 Marketing Budget: A CMO’s Guide to Frameworks, Benchmarks, and Projection Models

By

Dilya Abushayeva

Should CMOs Report to Sales? 5 Things to Consider When Reporting to a CRO

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Dilya Abushayeva

The Next 5 Years of AI in Digital Marketing: SEO, Paid Media, and Social

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Dilya Abushayeva

The CMO’s GTM Dilemma. Who Really Owns Go-To-Market Strategy?

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Dilya Abushayeva

Marketing Teams of the Future: CMO’s Guide to Leveraging AI to Build Strategy, Optimize Efficiency and Drive Growth.

By

Dilya Abushayeva

Marketing Leadership by the Numbers: 5 Most Overlooked CMO Metrics

By

Dilya Abushayeva

CMO Career Setback: Rebuilding Confidence and Career Success After Being Laid Off or Fired

By

Dilya Abushayeva

On Demand Videos

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Marketing Org Structure in 2024: Small, Med, Large Organizations

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Marketing AI Tools: Writing, Visuals, Data Analysis

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Marketing Budget Efficiency: Best Lead Source(s) for Your Buck

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Best Campaign I've Ever Done - Strategy, Creative, Execution

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Fractional CMOs: New Clients, Compensation, Account Expansion

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Marketing Reporting - Too Much vs Too Little

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All B2B Companies Sound the Same: How to Stand Out and Add Personality Into Your Brand via Creative Copywriting

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The Bitter Truth About Marketing Automation: Everyone Has It, No One Really Succeeds.

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Growing Your Business Through Referral Marketing