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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

Common Interview Mistakes and Best Practices to Land Your Next Executive Marketing Role

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Dilya Abushayeva

How Marketing Leaders Can Balance AI and Emotional Intelligence in 2025

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Dilya Abushayeva

The CMO-CFO Relationship: Learning Finance, Creating Synergies, and Negotiating Budgets

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Dilya Abushayeva

The CMO-CEO Relationship: 5 Dos & Don’ts

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Dilya Abushayeva

Maximizing Return on Marketing Investment: Best Practices and Benchmarks for CMOs

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Dilya Abushayeva

What VCs Really Want to See in Your Marketing KPIs

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Dilya Abushayeva

How to Scale Your Marketing Organization Structure (From Startup to Enterprise)

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Dilya Abushayeva

Marketing Attribution

How to Master Marketing Attribution: Insights from Top CMOs

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Dilya Abushayeva

How to Build a Winning Marketing Tech Stack (on a Budget)

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Dilya Abushayeva

On Demand Videos

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Landing Your Next CMO Gig: Employer Expectations, Economic Realities, Win Strategies

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Influencer Marketing in B2B: Ideal Candidates, Integrated Strategies and Measurable Results

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AI for Strategic Marketing: How CMOs Can Unlock True Value of AI

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Marketing to Women in B2B: How to Appeal to a Female Demographic in 2024

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True ROI of Brand Positioning and Content: How to Persuade Executives to Invest More

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2024 Marketing Budget: Benchmarks, Efficiencies, Projections

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Master Your Elevator Pitch in Just 30 Seconds

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All About AI in Marketing: Tools, Best Practices, Warnings and Much More

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Return on Marketing Investment: Benchmarks, Definition and How to Measure