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9
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Career Tips

The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

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Dilya Abushayeva
Marketing Strategist. Founder of Mavuus.

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Articles

8
min
reading
Career Tips

Common Interview Mistakes and Best Practices to Land Your Next Executive Marketing Role

By
Dilya Abushayeva
3
min
reading
AI

How Marketing Leaders Can Balance AI and Emotional Intelligence in 2025

By
Dilya Abushayeva
10
min
reading
CMO Insights

The CMO-CFO Relationship: Learning Finance, Creating Synergies, and Negotiating Budgets

By
Dilya Abushayeva
8
min
reading
CMO Insights

The CMO-CEO Relationship: 5 Dos & Don’ts

By
Dilya Abushayeva
12
min
reading
Marketing ROI

Maximizing Return on Marketing Investment: Best Practices and Benchmarks for CMOs

By
Dilya Abushayeva
5
min
reading
Marketing KPI

What VCs Really Want to See in Your Marketing KPIs

By
Dilya Abushayeva
5
min
reading
Marketing Team

How to Scale Your Marketing Organization Structure (From Startup to Enterprise)

By
Dilya Abushayeva
4
min
reading
Marketing Attribution

How to Master Marketing Attribution: Insights from Top CMOs

By
Dilya Abushayeva
3
min
reading
Marketing Tech

How to Build a Winning Marketing Tech Stack (on a Budget)

By
Dilya Abushayeva

On Demand Videos

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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

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AI Agents for CMOs: Getting Started, Strategy Blueprint, Best Tools

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2026 Marketing Budget: CMO’s Guide to Frameworks, Benchmarks and Projection Models

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Should CMOs Report to Sales? 5 Things to Consider When Reporting to a CRO

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The Impact of AI in Digital Marketing in the Next 5 Years: SEO, Paid, Social

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CMO’s Role in a Go-To-Market Strategy Exercise: Aligning with the C-Suite Team

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Marketing Teams of the Future: CMO’s Guide to Leveraging AI to Build Strategy, Optimize Efficiency and Drive Growth.

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Marketing Leadership by the Numbers: 5 Most Overlooked CMO Metrics

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CMO Career Setback: Rebuilding Confidence and Career Success After Being Laid Off or Fired