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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

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Dilya Abushayeva

AI Agents for CMOs: Getting Started, Strategy Blueprint, Best Tools

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Dilya Abushayeva

Marketing Budget

2026 Marketing Budget: A CMO’s Guide to Frameworks, Benchmarks, and Projection Models

By

Dilya Abushayeva

Should CMOs Report to Sales? 5 Things to Consider When Reporting to a CRO

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Dilya Abushayeva

The Next 5 Years of AI in Digital Marketing: SEO, Paid Media, and Social

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Dilya Abushayeva

The CMO’s GTM Dilemma. Who Really Owns Go-To-Market Strategy?

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Dilya Abushayeva

Marketing Teams of the Future: CMO’s Guide to Leveraging AI to Build Strategy, Optimize Efficiency and Drive Growth.

By

Dilya Abushayeva

Marketing Leadership by the Numbers: 5 Most Overlooked CMO Metrics

By

Dilya Abushayeva

CMO Career Setback: Rebuilding Confidence and Career Success After Being Laid Off or Fired

By

Dilya Abushayeva

On Demand Videos

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Common Interview Mistakes and Best Practices to Get Your Next Role

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Stop Fighting, Start Winning: Measuring the Success of CMO and CRO Alignment

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Venture Capital Perspective on Marketing KPI Benchmarks

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CMO and CFO Relationship: Learning Finance, Creating Synergies, Negotiating Funds

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Marketing to and Managing Gen Z’s: Expectations, Behavior, Psychographics

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Marketing in Finance Terms: Get That Budget Approved Every Single Time

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Managing C-Suite Expectations: Driving Growth & Building Strategic Alliances

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Marketing Attribution: Benchmarks, Definition and How to Measure

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Marketing Tech Stack - The Foundation, The Necessities and The Nice-to-Haves