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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

Mastering Salary Negotiation: How CMOs & Senior Marketing Leaders Can Secure the Pay They Deserve

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Dilya Abushayeva

5 Ways CMOs Can Build Trust and Prove Marketing’s Value to the Board

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Dilya Abushayeva

Mastering the Art of Difficult Conversations: Strategies for Marketing Leaders

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Dilya Abushayeva

Why Playing It Safe Is Killing Your B2B Marketing—and What to Do Instead (With B2C Examples We Can Steal From)

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Dilya Abushayeva

10 Things I Learned When Becoming a CMO with Bart Molenda, CMO at HelloFresh

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Dilya Abushayeva

2025 Marketing Playbook: Top 5 Marketing Opportunities for CMOs to Generate Demand

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Dilya Abushayeva

Marketing Budget

Marketing Budget Planning for 2025: Proven Frameworks and Benchmark Insights

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Dilya Abushayeva

How to Navigate the Complexities of C-Suite Relationships as a CMO

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Dilya Abushayeva

Marketing to Gen Z: What Every CMO Needs to Know

By

Dilya Abushayeva

On Demand Videos

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Common Interview Mistakes and Best Practices to Get Your Next Role

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Stop Fighting, Start Winning: Measuring the Success of CMO and CRO Alignment

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Venture Capital Perspective on Marketing KPI Benchmarks

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CMO and CFO Relationship: Learning Finance, Creating Synergies, Negotiating Funds

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Marketing to and Managing Gen Z’s: Expectations, Behavior, Psychographics

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Marketing in Finance Terms: Get That Budget Approved Every Single Time

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Managing C-Suite Expectations: Driving Growth & Building Strategic Alliances

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Marketing Attribution: Benchmarks, Definition and How to Measure

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Marketing Tech Stack - The Foundation, The Necessities and The Nice-to-Haves