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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

Mastering Salary Negotiation: How CMOs & Senior Marketing Leaders Can Secure the Pay They Deserve

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Dilya Abushayeva

5 Ways CMOs Can Build Trust and Prove Marketing’s Value to the Board

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Dilya Abushayeva

Mastering the Art of Difficult Conversations: Strategies for Marketing Leaders

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Dilya Abushayeva

Why Playing It Safe Is Killing Your B2B Marketing—and What to Do Instead (With B2C Examples We Can Steal From)

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Dilya Abushayeva

10 Things I Learned When Becoming a CMO with Bart Molenda, CMO at HelloFresh

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Dilya Abushayeva

2025 Marketing Playbook: Top 5 Marketing Opportunities for CMOs to Generate Demand

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Dilya Abushayeva

Marketing Budget

Marketing Budget Planning for 2025: Proven Frameworks and Benchmark Insights

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Dilya Abushayeva

How to Navigate the Complexities of C-Suite Relationships as a CMO

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Dilya Abushayeva

Marketing to Gen Z: What Every CMO Needs to Know

By

Dilya Abushayeva

On Demand Videos

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Marketing Org Structure in 2024: Small, Med, Large Organizations

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Marketing AI Tools: Writing, Visuals, Data Analysis

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Marketing Budget Efficiency: Best Lead Source(s) for Your Buck

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Best Campaign I've Ever Done - Strategy, Creative, Execution

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Fractional CMOs: New Clients, Compensation, Account Expansion

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Marketing Reporting - Too Much vs Too Little

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All B2B Companies Sound the Same: How to Stand Out and Add Personality Into Your Brand via Creative Copywriting

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The Bitter Truth About Marketing Automation: Everyone Has It, No One Really Succeeds.

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Growing Your Business Through Referral Marketing