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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

By

Dilya Abushayeva

AI Agents for CMOs: Getting Started, Strategy Blueprint, Best Tools

By

Dilya Abushayeva

Marketing Budget

2026 Marketing Budget: A CMO’s Guide to Frameworks, Benchmarks, and Projection Models

By

Dilya Abushayeva

Should CMOs Report to Sales? 5 Things to Consider When Reporting to a CRO

By

Dilya Abushayeva

The Next 5 Years of AI in Digital Marketing: SEO, Paid Media, and Social

By

Dilya Abushayeva

The CMO’s GTM Dilemma. Who Really Owns Go-To-Market Strategy?

By

Dilya Abushayeva

Marketing Teams of the Future: CMO’s Guide to Leveraging AI to Build Strategy, Optimize Efficiency and Drive Growth.

By

Dilya Abushayeva

Marketing Leadership by the Numbers: 5 Most Overlooked CMO Metrics

By

Dilya Abushayeva

CMO Career Setback: Rebuilding Confidence and Career Success After Being Laid Off or Fired

By

Dilya Abushayeva

On Demand Videos

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Landing Your Next CMO Gig: Employer Expectations, Economic Realities, Win Strategies

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Influencer Marketing in B2B: Ideal Candidates, Integrated Strategies and Measurable Results

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AI for Strategic Marketing: How CMOs Can Unlock True Value of AI

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Marketing to Women in B2B: How to Appeal to a Female Demographic in 2024

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True ROI of Brand Positioning and Content: How to Persuade Executives to Invest More

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2024 Marketing Budget: Benchmarks, Efficiencies, Projections

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Master Your Elevator Pitch in Just 30 Seconds

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All About AI in Marketing: Tools, Best Practices, Warnings and Much More

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Return on Marketing Investment: Benchmarks, Definition and How to Measure