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The 2026 CMO Role: Expectations, Major Shifts & Harsh Realities

Dilya Abushayeva

Marketing Strategist. Founder of Mavuus.

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Articles

Mastering Salary Negotiation: How CMOs & Senior Marketing Leaders Can Secure the Pay They Deserve

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Dilya Abushayeva

5 Ways CMOs Can Build Trust and Prove Marketing’s Value to the Board

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Dilya Abushayeva

Mastering the Art of Difficult Conversations: Strategies for Marketing Leaders

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Dilya Abushayeva

Why Playing It Safe Is Killing Your B2B Marketing—and What to Do Instead (With B2C Examples We Can Steal From)

By

Dilya Abushayeva

10 Things I Learned When Becoming a CMO with Bart Molenda, CMO at HelloFresh

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Dilya Abushayeva

2025 Marketing Playbook: Top 5 Marketing Opportunities for CMOs to Generate Demand

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Dilya Abushayeva

Marketing Budget

Marketing Budget Planning for 2025: Proven Frameworks and Benchmark Insights

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Dilya Abushayeva

How to Navigate the Complexities of C-Suite Relationships as a CMO

By

Dilya Abushayeva

Marketing to Gen Z: What Every CMO Needs to Know

By

Dilya Abushayeva

On Demand Videos

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Landing Your Next CMO Gig: Employer Expectations, Economic Realities, Win Strategies

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Influencer Marketing in B2B: Ideal Candidates, Integrated Strategies and Measurable Results

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AI for Strategic Marketing: How CMOs Can Unlock True Value of AI

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Marketing to Women in B2B: How to Appeal to a Female Demographic in 2024

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True ROI of Brand Positioning and Content: How to Persuade Executives to Invest More

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2024 Marketing Budget: Benchmarks, Efficiencies, Projections

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Master Your Elevator Pitch in Just 30 Seconds

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All About AI in Marketing: Tools, Best Practices, Warnings and Much More

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Return on Marketing Investment: Benchmarks, Definition and How to Measure